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Imagination Brands Co., LLC takes the safety and quality of our products very seriously. As a new company, established in 2010 we have set current stringent, self imposed standards on not only our primarily US based suppliers but our own manufacturing operation.

We work closely with only preapproved vendors, located entirely in the US, excluding crayons. We have personally visited all of their facilities to insure they are safe and the workplace conditions are suitable for all employees.

Imagination Brands and our suppliers take great pride in producing top quality components and finished products. We welcome the ongoing challenges of developing the most efficient production process and assembly techniques to deliver useful, fun, safe, creative and cost competitive US made products.

Each product is thoroughly tested by Toy Testing Laboratories, an accredited CPSC third party laboratory – located in Warwick Rhode Island, USA. Toy Testing Lab makes sure our products are not only safe for children but successfully pass rigorous testing that meet or exceed all applicable regulatory standards.

As our products are increasingly sold in new markets around the world, additional testing will occur, to insure all local and national standards are met.

Each test includes, testing for harmful toxic chemicals including lead, phthalates, BPA and other heavy metals. All of our products are NON-TOXIC.

Also included in this safety section are actual test data on our products. Consumers and retailers are free to review them or download forms for your records.

Should you need additional information or have further questions on our safety and quality procedures or standards please email us at

Download the Executive Summary

Download the Toy Testing Certificate



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